Richard being a New Zealander was born into the agricultural industry in the Waikato of the North Island. Richard possesses a deep understanding of the process and products desired from each of the industries of Beef, Lamb, Venison, Pork and Dairy. University educated with a BSc. in Ecology focused on the fisheries from the South Island gives a geographical and science based understanding of what Unique New Zealand has to offer for export to the Nordic region.

Based in Gothenburg for 12 years sets Richard in the largest city on the west coast of Sweden home to the biggest shipping port in the Nordic region. Gothenburg is located just 4 hours’ drive to both Oslo, Norway and Copenhagen, Denmark.

15 years’ experience in customer sales and support as well as a Swedish based education in production optimization makes value for the customer his top priority.